A CPA is often used by small business owners to prepare their taxes. In some cases, larger businesses require a CPA to audit their financial records. Generally speaking, CPAs who are practicing public accounting do not provide significant review of the business’ financial performance. There are always exceptions to any rule, but most public accounting firms focus their accounting practice around taxes and audits.
So when a business needs answers to questions like how to improve cash flow, boost business revenue, or manage expenses, they turn to a financial business consultant. One of the challenges for business owners hiring a financial business consultant is hiring a quality consultant—it’s not uncommon for someone to say they’re a business consultant, when in fact they’re just between jobs or exploring if someone will pay them for advice.
When hiring a business consultant, it’s important to interview the person or firm and understand if they’ve worked on projects similar to the business challenges you’re facing. We also recommend picking a person or firm that has been a professional business consultant for many years. The years of experience indicate that they’ve succeeded in providing business advice, and that they likely have a solid approach to solving business programs. It also avoids the issue of someone who is just learning or trying consulting.
Their advice can not only provide little value, but can even do harm. We have also found that experience at large consulting firms can be helpful, in that these firms provide a standard approach. But also look for someone who has worked with businesses that are similar in size to your own business. Small and mid-sized businesses often have challenges which may be unique compared to large companies.